Chances are you’ve gone through more than a few rounds of focus groups by now in the hopes of:
- unearthing the next big consumer trend before your competition,
- revamping an existing product,
- improving your customer relationships
- solving chronic employee issues,
or reaching the heart of any number of other matters.
Chances are you’ve walked away wondering if you’ll ever get more out of the process than a superficial set of bullet points to help you navigate your complex situation.
Don’t get me wrong: focus groups can be a highly effective data collection tool. I’ve done plenty of them to rave reviews. However, they become a problem when they’re the only tool in the toolbox.
At Demograph Consulting, we specialize in tools. In fact, we continually collect and hone research methodologies from a wide range of fields so that we can customize data collection –and problem solving–to your needs. Because in the end you probably don’t care if your information comes from a case-control study, ethnographic research, a quantitative survey instrument, or even a focus group, as long as you get the depth of knowledge and the certainty of direction you’re looking for. We can deliver that.